HP debuts latex printer at PRINTING United

Gary Pageau ,

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HP Latex R530

HP Inc. unveiled at PRINTING United 2026 the HP Latex R530 AI Printer, a compact, all-in-one rigid-and-flexible large-format printer powered by both cloud and on-edge AI, designed to simplify production while helping print service providers expand into higher-margin rigid applications. HP also debuted new AI capabilities in HP PrintOS Production Hub, including AI Order Intake, which turns a customer email or file into an order in seconds and reduces average order creation time by 90%, and AI Upscale, which improves low-resolution files in one click.

HP PrintOS Production Hub, HP’s integrated large-format software for order management, job submission and remote print control, now adds new AI capabilities. AI Order Intake turns a customer email or a file into an order in seconds using natural-language AI, reducing average order creation time by 90%, from a couple of minutes to just a few seconds, the company claims. AI Upscale fixes low-resolution files in one click, cutting back-and-forth with customers and avoiding delays. Both capabilities are printer-brand agnostic, so any Production Hub user benefits regardless of hardware.

“Print service providers are under constant pressure to deliver more jobs, faster, while maintaining the quality their customers expect. With HP PrintOS Production Hub and the new HP Latex R530 AI Printer, we are bringing intelligence into the production workflow where it can make a meaningful difference — simplifying everyday decisions, connecting previously separate production stages and giving PSPs a platform that can continue to evolve with their business,” said Daniel Martinez, SVP, HP Large Format Printing GBU and GSB Software & Solutions.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.